FOR BARBER SHOP OWNERS

Built for barber shop owners who want a full book and a business that runs without them.

Built by the owners of Hearts & Minds, an award-winning Australian barber shop. Everything we set up has been tested in our own chairs first.

BOOK A FREE 30-MINUTE GROWTH STRATEGY CALL AUD 2,500/month + GST. Done for you. Less than one full-time hire.
Australian Small Business Champion — Barber Shop Winner 2026 Australian Female Barber of the Year 2019 Traditional Barber of the Year 2024 AMBA Award Winners 2025 25 years in the hair industry
WHO’S BEHIND IT

BUILT BY BUSINESS OWNERS.
NOT JUST MARKETERS.

We know what it’s like to run a shop day to day. We’ve had the empty chairs, the staffing headaches and the weeks where the numbers didn’t add up.

Before he picked up the clippers, Danny served as a Royal Marines Commando. That’s where his discipline for systems, organisation and leadership comes from, and it’s shaped how we run every part of our business.

So when something isn’t working, we build a system to fix it. Now we set those systems up for other shop owners.

Book a free 30-minute growth strategy call →
Laura and Danny Banford, co-founders of Hearts & Minds, holding their award at the 2025 Modern Barber Awards
Australian Small Business ChampionBarber Shop Winner 2026
Australian Modern Barber AwardsAward Winners 2025
Australian Female Barber of the YearLaura Banford, co-founder · 2019
Traditional Barber of the YearLaura Banford · Expo4Barbers Barber Battle 2024
25 yearsin the hair industry

YOU DIDN’T OPEN A SHOP TO CHASE CUSTOMERS.

Being flat out doesn’t mean you’re growing. Working harder isn’t the fix. Better systems are.

Book a free 30-minute growth strategy call →
  • —Clients only want you, so you’re booked out and your team sits quiet
  • —Quiet weekdays and gaps in the book you can’t fill
  • —First-time clients who never book a second cut
  • —Spending money on ads but the chair still isn’t full
  • —Your new barber’s book is empty and they’re getting restless
  • —Take a week off and the takings drop
YOUR FIRST 90 DAYS

IN 90 DAYS, YOUR SHOP HAS A GROWTH SYSTEM THAT RUNS EVERY WEEK.

By day 90, four things are set up and working for you:

01

Local ads bringing in new clients

Built and managed for you, aimed at the clients you want in your chairs.

02

Every enquiry answered

Automatic replies and reminders, so nobody gets missed while you’re on the tools.

03

Lapsed clients brought back

Rebooking and win-back messages that get regulars back in on time.

04

A weekly look at your numbers

Revenue, how full your chairs are, new clients and returning clients, gone through with you.

BOOK A FREE 30-MINUTE GROWTH STRATEGY CALL
CASE STUDY · INSIDE OUR OWN SHOP

CHAN: FROM APPRENTICE TO $4,500 A WEEK.

BEFORE

No regulars

Chan started as an apprentice with no regular client base. Most of his book was walk-ins.

DURING

Trained in our system

He learned the Hearts & Minds way: rebook every client before they leave the chair, follow up, and build a regular following.

AFTER$4,500

in weekly sales, in his final year of apprenticeship.

Chan, barber at Hearts & Minds
$4,500 / week
“When I started, I didn’t have a single regular. Laura and Danny showed me how to rebook every client before they left the chair and how to keep in touch with them. Now my book is full most weeks and I’m doing $4,500 a week. I didn’t think that was possible as an apprentice.”
ChanBarber, Hearts & Minds

Individual results vary and depend on effort, location and market. This is one barber’s result inside our own shop, not a guarantee.

BOOK A FREE 30-MINUTE GROWTH STRATEGY CALL

HOW IT WORKS

1

Free 30-minute call

We look at your bookings, your regulars and your marketing, and show you where the growth is.

2

We set it up for you

Ads, follow-ups, rebooking and reporting. We do the work. You keep cutting.

3

We keep improving it

We test new ads, cut what isn’t pulling its weight, and send you a clear report every week.

Book a free 30-minute growth strategy call →

IS THIS FOR YOU?

This is for you if

  • ✓You own an established barber shop, or you’re a solo barber ready to grow
  • ✓You’ve got a team, or you’re ready to build one
  • ✓You’re ready to invest in growth, not just get by
  • ✓You want the work done for you, not another course

It’s not for you if

You’re just starting out, or looking for a quick fix without putting in the time to work with us.

THE OFFER

A DONE-FOR-YOU GROWTH PARTNERSHIP.

You don’t learn it, manage it or build it. We do. You keep cutting.

AUD 2,500per month + GST

Less than the cost of hiring one full-time staff member, for a whole growth team working on your shop.

  • ✓A growth plan for your shop
  • ✓Local ads, set up and managed
  • ✓Automatic replies to every enquiry
  • ✓Rebooking and win-back messages
  • ✓Weekly numbers report
  • ✓Ads written in your clients’ language

Ad spend and messaging costs are extra. 6-month minimum term. Final inclusions are confirmed in your agreement.

BOOK A FREE 30-MINUTE GROWTH STRATEGY CALL

MORE CLIENTS. MORE REVENUE. LESS GUESSWORK.

Book a free 30-minute growth strategy call. We’ll look at your shop and show you where the growth is, whether you work with us or not.

  • ✓No cost, no obligation
  • ✓Talk to shop owners, not salespeople
  • ✓Walk away with a clear next step
Your GoHighLevel booking calendar goes directly below this block.
Book a free 30-minute call